10 Mar Social Media Marketing & Why Your Business Needs It
To some, social media marketing is simply a “passing trend”, with no practical advantages and a rough learning curve.
To entrepreneurs, it’s a powerful tool. A way to place the spotlight on any given business.
Because of how quickly it has grown, it is understandable that some think it to be passing market interest. However, the statistics illustrate a separate story.
According to Social Media Examiner, 97% of marketers currently place a heavy emphasis on social media platforms. Unfortunately, 85% of participants do not have a grasp on the most efficient social media marketing techniques.
Another study done by Hubspot in 2014, shows that more than 90% of marketing consultants put a heavy emphasis on social media.
Clearly, this is a solid indicator of the potential for increased revenue by leveraging this “rising trend”. However, it appears that there is a disconnect between speculative opportunity and execution.
Here are just a handful of reasons why social media marketing will have a positive impact on your business:
Improved Search Engine Ranking
Search Engine Optimization, or SEO, is one of the most effective ways to capture organic traffic. If you are not familiar with the term, it is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears highest on the list of results returned by a search engine”.
Those of you who are well versed in online marketing are well aware of the tedious efforts behind this task.
Unfortunately, it is no longer effective to simply optimize titles, descriptions and blog posts. Google and other top search engines are now determining their results rankings by placing a heavy weight on social media presence. This is likely due to the fact that almost all of the world’s top brands are extremely active on social media. Broadcasting your brand across these social channels is an indicator that your business is “legitimate”, credible, and trustworthy.
If you want to rank near the top for a particular set of keywords, having a strong social media presence is extremely important.
Extremely Low Cost
Right now Facebook & Instagram ads are a golden opportunity for any business, and they are extremely cost effective considering how many people you can reach on a limited advertising budget.
In a few months, this might change just like Google’s Adwords platform did a few years ago – due to increased use it became much more expensive.
I recommend starting small. You won’t have to worry about going over budget, and you can certainly increase your investment as you reap the rewards. Not only can you leverage your dollars further, but you can save a ton of time and still get results.
If you want to learn how to track your social media ROI, check out our blog post!
In the same study from Hubspot, more that 75% of marketers were able to spend under 6 hours of effort per week and still generate a tangible result! All you need is to dedicate as little a 30 minutes per day and you will start seeing serious results. Again, make sure to leverage these social media advertising platforms before everyone else catches on!
More Opportunity For Conversion & Increased Conversion Rates
For companies with a following that is less than 10,000 – it is recommended to post no more than 2 times per day. Why is this important? Because every single post that you make is a ripe opportunity for a sales conversion. When you build a strong social media presence, you are simultaneously creating relationships with potential customers. The best part is that with every blog post, video, image, or comment you post, there is a chance for someone to engage with your brand. Not every engagement will result in a sales conversion, but it is very likely that it will eventually lead to a sale or at least a positive impression. When used effectively, the natural use of social media platforms offers an incredible amount of opportunity.
If you are able to pair this with consistent and effective advertising, it is a serious recipe for success. As if the larger opportunity to forge buying opportunities wasn’t enough, social media marketing results in a significantly increased conversion rates. This means that your efforts are more likely to pay off. Recent studies have shown that social media marketing has a 100% higher lead-close rate than outbound marketing. Additionally, a higher number of followers tends to increase the “Social Proof” or perceived credibility of a given brand!
Social media is developed with the intention of connecting people. If you are able to use it properly, not only will your brand have an organic human feel, but it will facilitate word of mouth marketing. There is nothing more powerful than a referral from a friend.
Social media makes it quick and easy to share a positive experience with a brand. It is as simple as the click of a button.
These are all great benefits of maintaining a social media presence. However, there are two other factors to keep in mind:
Potential losses are slim-to-none
You really don’t have anything to lose by investing in social media if you approach it strategically. If you don’t approach it strategically, still the only thing you will lose is your time.
If you remember to start small and increase as needed, there is no risk in leveraging paid advertising as well. As for creating a profile and content? That can be done completely free, so long as you are willing to invest your time!
The competition is probably already Involved…
The probability that your competitors have already begun interacting on social media is extremely high. This means that your potential customers are being taken or converted by competitors. Don’t let your lack of initiative impact your business! Get started with social media marketing now. It will be well worth it!
Just do it already!
The more you put it off, the further you will fall behind. If you can do it right, incorporating social media social media marketing into your business strategy will likely lead to more customers, increased traffic, and a much higher conversion rate.
Social media marketing is here to stay, don’t fight it. Play to win!
Are you looking to get started, yet have no idea how? Or maybe you simply need to spend your time elsewhere… That’s exactly why we’re here! Feel free to leave a comment, share, or schedule a phone call with me personally!