Targeted Ads - Creepy or Beneficial?

When it comes to targeted ads, it’s true. Facebook knows where you live, what movies you like, what kind of lifestyle you live, and more. Creepy much? Yep.

But there’s another side to the coin…

Is the fact that companies can put hyper-targeted products and services in front of you that may make your life better such a bad thing? It’s now easier than ever to find products and services that can help make life convenient. 

It all comes down to the question of personal preference and what data you allow them to access. I bolded “you allow” because you DO have the choice of giving them your targeted info or not!

You see, the more information social media platforms obtain from consumers, their relevance and value as a platform also increases. The reason Facebook is such a large company is because all of the revenue they generate from advertisers! But why are people so happy to give their hard earned money to Facebook to advertise? It’s because they let us in on the nitty-gritty data such as purchase behaviors (what type of things you buy), interests (what thinks you like), demographics (your age, gender, income bracket, job title, etc) and much much more. They even purchase data from 3rd party data companies such as Experian & Acxiom for billions of dollars.

Every year Facebook, Google and other platforms earn BILLIONS of dollars because they control the eyes of the world. They’re also in a constant effort to balance the scale between making their platform beneficial for BOTH consumers and advertisers.

Opportunity For Business

As a business owner, you have an amazing opportunity before you. You have the chance to place your product in front of the most targeted audience of people in history… And it’s only getting better every day.

30 years ago, or even 10 years ago, advertising wasn’t as easy… People had to pay top dollar to get their brands on billboards and TV without knowing if it would even bring a return.

Now with the advancement of technology, everything can be tracked and recorded so there’s no second-guessing. Now you can know if your ads are bringing in a positive or negative return.

Who knows where Facebook will be in 5 years, but regardless, make sure your business is leveraging the best platforms TODAY to find your specific audience of buyers.

Thanks for reading! If you’d like help setting up targeted ads for your business that generate positive returns, click the button and the bottom of this page to schedule a call with my team! 🙂

marketingperspective
Brennan Zielinski

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