ZIMA Marketing – Video + Advertising Agency

Brennan Zielinski

How Do We Help Real Estate Professionals Build a Rock-Solid Online Presence with Our Premier Video Production & Marketing Services?

How Do We Help Real Estate Professionals Build a Rock-Solid Online Presence with Our Premier Video Production & Marketing Services?

How Do We Help Real Estate Professionals Build a Rock-Solid Online Presence with Our Premier Video Production & Marketing Services?

If a picture is worth a thousand words, imagine what a video would be. 51% of marketers claim video to be the form of content with the highest ROI. Marketers that incorporate video into their marketing strategy have reported a 49% faster revenue growth when compared with the ones that don’t. 

In today’s technologically advanced world, people consume over 2.5 hours of video content, on average, every single day. According to NAR 2020 Generational Trends Report, agent personality and reputation hold their place among the top five factors that real estate clients (buyers and sellers) look for while deciding which realtor to go with.

And as a realtor, if you want to convert an ever-increasing number of your prospects into paying clients, there’s no better way to convey your personality and reputation than via video.

At Zima Marketing, we help brands build a rock-solid online presence with our out-of-the-world marketing services. At the same time, we help real estate agents convey their message and engage their audience by producing irresistible high-quality videos. 

From conducting thorough market plus target audience research to building a conversion-focused video content strategy to producing results-driven real estate videos, we help realtors at each step of the way. 

It doesn’t matter if your target audience involves solely real estate buyers or real estate sellers, or both; we’ll conduct thorough market and target audience research prior to building our content strategy. 

Let’s give you a sneak peek of what some of our real estate video topics may look like.

For Buyers

For Sellers

About You 

Local Area

Process of purchasing a home

Should I sell?

Your story

Bellevue development plans

What is earnest money?

How to sell your home?

How do I help my buyers?

Seattle development plans

Where do I start my home hunt?

How to get the best value for your home?

My philosophy in real estate

3rd Quarter market update

How to choose a lender?

How to increase your home value?

My ‘why’

Upcoming local seasonal events

How to find the right home?

Why staging?

How did I kickstart my real estate venture?

Weekly local real estate report

Getting prepared to purchase a home (saving credit, money, etc.)

Timing the real estate market

My favorite thing about real estate

Monthly local real estate market report

How to find the right contractors (inspectors, GC, roofing, cabinets)?

What do I need to do to market-ready my home?

My hidden talents or skill sets

 

What is a title in real estate?

Why should you reach out to a realtor to sell your home the smart way?

How did I close this multi-million-dollar home deal?

 

What is escrow?

How do I make the most out of my sale?

Habits and routines that help me stay on track

 

For Buyers

For Sellers

Process of purchasing a home

Should I sell?

What is earnest money?

How to sell your home?

Where do I start my home hunt?

How to get the best value for your home?

How to choose a lender?

How to increase your home value?

How to find the right home?

Why staging?

Getting prepared to purchase a home (saving credit, money, etc.)

Timing the real estate market

How to find the right contractors (inspectors, GC, roofing, cabinets)?

What do I need to do to market-ready my home?

What is a title in real estate?

Why should you reach out to a realtor to sell your home the smart way?

What is escrow?

How do I make the most out of my sale?

About You 

Local Area

Your story

Bellevue development plans

How do I help my buyers?

Seattle development plans

My philosophy in real estate

3rd Quarter market update

My ‘why’

Upcoming local seasonal events

How did I kickstart my real estate venture?

Weekly local real estate report

My favorite thing about real estate

Monthly local real estate market report

My hidden talents or skill sets

 

How did I close this multi-million-dollar home deal?

 

Habits and routines that help me stay on track

 

We provide end-to-end ground-breaking video production and marketing services to help amazing realtors like you build a solid online presence. And we’d love nothing more than to help you out. Don’t wait around! Reach out to us today!

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4 Reasons Realtors Should Incorporate Video Content into Their Marketing Efforts

4 Reasons Realtors Should Incorporate Video Content into Their Marketing Efforts

4 Reasons Realtors Should Incorporate Video Content into Their Marketing Efforts

“The play button is the most compelling call-to-action on the internet.”
– Michael Litt

86% of businesses claim video marketing to be one of the most effective and versatile marketing strategies in existence. 

93% of marketers who rely on video have reported that it’s one of the essential elements of their marketing strategy.

Trust me on this – marketers use video – like – all the time. 

Over 68% of marketers say that video marketing has a better ROI than Google Ads or any other marketing strategy out there.

And if the numbers are to be believed, the average Google Ads ROI stands at a GIGANTIC 200%. 

When done right, video marketing can help you:

  • Close more deals
  • Position yourself as an industry expert
  • Stand out from the competition
  • Reach out to high-ticket clients
  • Put your real estate business in hyper-growth mode 

Nearly 85% of real estate buyers and sellers have showcased their desire to work with realtors who use video as part of their marketing efforts.

So, now you’re probably wondering what’s so special about this marketing strategy? Why does it work as well as it does? And why should you invest your time and money in producing premier video content as part of your marketing efforts?

Don’t worry – I won’t leave you hanging.

Keep reading to understand the four reasons why it’s critical for realtors to incorporate video content into their marketing efforts.

4 Reasons Realtors Should Incorporate Video
Content into their Marketing Efforts

What’s so magical about video content? Let’s learn:

  • Consumers Prefer Video Content Over Other Content Formats
  • Human Brains are Hotwired to Consume Visual Content
  • Helps Build Trust
  • Helps Boost Search Engine Rankings

Consumers Prefer Video Content Over Other Content Formats

HubSpot – one of the leading CRM platforms – has reported that people prefer video content over other content formats. According to Statista, about 27.2% of internet users watch consume more than 10 hours of video content each week. 

Video content is engaging and, at the same time, easy to consume. Also, video makes it much easier for people to understand complex data concepts. 

In fact, some of the top social media platforms, including Facebook, Instagram, and LinkedIn, encourage users to share videos over text. 

Studies indicate that millennials continue to represent the largest share of home buyers worldwide. And according to a YouTube survey, more than half of Gen Z & Millennials find it extremely hard to live their everyday lives without video. 

This means – if you aren’t already using video content to reach out to your clients, explain your services, position yourself as an industry expert and buy or sell real estate, you’re already missing out on a lot.

Human Brains are Hotwired to Consume Visual Content

You’ll be shocked to know that 90% of information transmitted to our brains is visual. 

Almost every single piece of information we consume is visual. Let’s look at some mind-blowing numbers – which will literally blow your mind:

  • Our eyes can register about 36,000 visual messages each hour
  • Visuals are processed 60k times faster in the human brain than text
  • 40% of nerve fibers are linked to our retina

In short, our brains are hot-wired to consume visual content. That’s one of the reasons why we find video content to be easy to consume and comfortable. 

It doesn’t matter where you currently are what you’re doing – chances are that you’re already consuming video content – even at this moment. Whether you’re traveling or having your meal, the probability of video consumption is extremely high.

And that’s not just long-form video content I’m referring to. 

Platforms like TikTok and Instagram (Reels) have done a brilliant job at making people stick to their screens, all thanks to easy-to-consume short-form video content.

From highlighting your services to showcasing beautiful properties under your belt, you can produce and roll out both short and long-form video content to receive higher engagement and make as many of your prospects or clients book a call with you as possible.

Video Content Helps Build Trust

You’re reading this post. If you’ve been tuning into my content pieces regularly, you may have a clear picture of my face at the back of your mind. However, if you have recently started consuming content pieces rolled out by me – you may not have the slightest idea of who I am.

Even if I deliver the highest-quality content piece on the internet, you are just reading what’s in front of me. You may find it hard to trust me – if I don’t put my face in front of you.

In all my years as a marketer, one of the most important lessons I’ve learned is that face-to-face interactions are important. Putting your face in front of your audience will help you build trust and boost confidence. 

One such example is Dollar Shave Club’s “Our Blades are F****ing Great” video – where the founder of the company Michael Dublin used his humor to promote his brand and product. This stellar video piece has garnered 27+ million views to date, and you can click HERE to watch the video.

Consumers have claimed video content heavily influences their purchasing decisions. It helps them understand whether they can trust a brand or not.

Putting your face in your marketing videos and featuring your already-existing clients asking them to describe their experience in testimonial videos will help you build trust and position yourself as credible and authoritative.

Helps Boost Search Engine Rankings

Social media platforms like Instagram, Facebook, LinkedIn, and others love video content. And so does Google. While crawling your website, search engine crawlers don’t just scan the text. Instead, these crawlers will scan all the types of content you have up on your website.

Having videos on your landing page or other website sections will help you showcase that you are hell-bent on delivering value – which is a positive sign.

At the same time, videos keep people on websites for a longer period of time. Strategically placed video content will help you avoid immediate bounce-off – which will aid you with your SEO efforts. Video content will not impact your search engine rankings directly.

But – having video content as part of your marketing efforts and on your website will help you focus on search engine ranking signals.

Enrich Your Marketing Efforts with Video Marketing Today!

Let me present some video content ideas to skyrocket your marketing efforts:

  • Real Estate Bio Videos
  • Listing Image Tour Video
  • Walkthrough Videos
  • Day in the Life Videos
  • Ultimate Checklist/Guide Videos
  • Educational Videos 
  • Insights Videos

With the right strategy in place and systematic implementation, you can grow your real estate business at an exponential pace. 

So, what are you waiting for?

Tap into the power of video marketing today!

Take Your Business To The Next Level With Video

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Lead Generation: Why is it so important to your sales and marketing?

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Lead Generation: Why is it so important to your sales and marketing?

Generating leads is one of the most important aspects of your sales and marketing campaigns. Why? Because you need to keep up with demand and have a continuous flow of new people in order to generate revenue. Your current customers are buying from you, but it’s not enough. You need more people who are interested in your brand as well. That’s what lead generation ensures for your company!

Lead generation is the process of attracting a person’s interest in the product and then nurturing that interest so they will make an eventual purchase decision. So what are some effective online lead generation tools?

Sponsored Ads

You can narrow down and target your audience based on location, demographics, interests and more. Sponsored ads are a great way to bring in new leads with the help of Facebook Ads Manager, LinkedIn and Google Ads Manager. If you worry about budget, you can get some ads started for as little as a couple dollars a day!

Organic social media can go hand in hand with sponsored ads. You can use organic social media to generate new leads by sharing your content, photos and videos on Facebook, Twitter and Instagram. Social media has become the biggest hub to connect people and products. Remember, “content is king”. Building your online social presence is an extremely cheap way to reach new customers and generate new leads.

Blogging

Blog posts are a great way for you to share information with customers about anything that might interest them– from how-to’s or DIY projects, or advice columns relating specifically to the industry. Blogs help drive traffic to your website. The more people are driven to your website the more likely they will convert to a lead. Be sure to take advantage of all the search engine optimization tactics available such as title tags to get potential customers to your site.

Blogs are also a great way to generate leads because they foster an easy, conversational dialogue with visitors. Whether you’re blogging about your latest product or service offerings, helpful tips for customers, resources, and more– blogs provide the opportunity for potential new leads to get in touch with your business by filling out the contact form or contacting you via phone.

Email Marketing

Create engaging newsletters that will be sent out on a pre-determined schedule so you can consistently put your best content forward for potential customers. This is also an excellent strategy if you want to create drip campaigns to slowly be on top of the mind of the customer by generating a campaign focused on their interests.

As you’re sending out emails, be sure that the subject lines are compelling and enticing so customers will want to open up their email for what they think is an enticing offer or a flash sale.

So what are you waiting for? Get to generate those leads and watch your sales grow!

Need Qualified, Exclusive Leads That Convert?

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Why Your Business Needs a Social Media Strategy

social media strategy

Why Your Business Needs a Social Media Strategy

Social media has become a part of everyday life for people all over the world. It is no surprise then that social media has also infiltrated the business sphere, with many businesses now using it as an invaluable marketing tool to increase their visibility and generate new leads. However, running social media without any kind of strategy in place can be counterproductive; you’ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts. In this article, we will explore some important reasons for building a strategy.

The first reason you need a social media strategy is that it will help you build a strong, organic presence online.

– You’ll be able to plan out posts in advance, giving you time for content ideation.

– You will be more organized and consistent with your posting schedule.

– Your posts won’t feel forced or artificial because they’ll all have the same

Having a strategy in place will save you time. You won’t need to come up with a social media strategy on the fly. Your time will be better spent on content ideation and post creation, rather than trying to figure out what you should say next or how often you should post.

Make sure you understand the purpose and your goals for social media. Do you want to increase sales? Increase brand awareness? Make connections with other influencers? Whatever the goal may be, social media is a powerful tool that should not be overlooked or taken for granted.

While creating your social media strategy, be sure to think about your target audience.

Your social media strategy should be a reflection of your company culture and values. Make sure you stay true to who you are as well as what sets you apart from other companies in the same space. Your customers want to feel connected with the people behind the brand. They want honesty, transparency, authenticity, engagement, and relevance—all qualities that make up your brand!

Best practices for social media strategy

Some great strategies include posting on the same schedule, replying to any comments or messages you receive, and creating a system where your customer service team is both listening in on conversations as well as responding. The company that is able to consistently engage with its audience on social media will have an advantage over all other companies

Having a clear strategy in place helps you stay ahead of the competition. You’ll be able to predict and react faster, ensuring that social media is a true asset for your business. With frequent posting planned, you can concentrate on creating quality content instead of worrying about when to post. There are many tools online to help plan out your social media schedule online such as Sprout Social or Hootsuite.

Don’t let social media be a wildcard for your business – create a strategy and watch as it delivers the sales, leads, and customers you want.

Conclusion

The social media strategy for your business is very important. Without it, you’ll find yourself posting at random and never getting any return on investment. With a good social media plan in place, you can react quickly to the changing needs of your customers and always be one step ahead of the competition! If you need help crafting a social media Zima Marketing is always here to help get your social media strategy in place!

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How To Follow Up With Online Leads: 3 Easy Steps

online leads

How To Follow Up With Online Leads: 3 Easy Steps

Many businesses invest heavily in online advertising, but many of them don’t know how to properly follow up with their leads. It’s easy to get caught up in the push and pull of lead generation and forget about nurturing your leads until they become customers. If you’re a business owner looking for ways to maximize your advertising dollars, this blog post is for you! In this article, we will discuss three simple steps that will help you create a great first impression as well as long-term relationships with your prospects so they become loyal customers.

Step 1: Speed To Lead Is Crucial. Reach Out Quickly And Make Sure Your Solution Is Top Of Mind For The Prospect

It’s critically important to reach out to your leads as soon as they register interest, so your solution is top-of-mind. It’s all too common for people to see an ad on Facebook, sign up, and forget about doing so 30 minutes later once they’ve scrolled miles down their newsfeed. If you’re not reaching out quickly, ideally within 5-10 minutes, they’ll think of your company as a spammer.

We live in an instant-gratification world, where humans (unfortunately) have shorter attention spans than goldfish, so make sure you’re reaching out to any leads that come in as soon as possible!

Step 2: The Perfect Hand-Off Script For Online Leads

Part 1: Review the conversation or the questions the lead answered to find out exactly what they’re looking for

Part 2: Use your market experience to put something together of value for the lead

Part 3: Convey the value proposition you have for them.

Your script should look something like this:

“Hi (name), this is (your name) from (company name). I saw you were looking for _______. I also saw you’re looking for _______. Totally makes sense. I went ahead and did some research for you and actually found _______ that fit what you’re looking for!”

Here’s another example for real estate agents:

“Hi (name), this is Dave from Windermere Seattle. I saw you were looking for a two-bedroom home in a nice school district. I also saw you’re looking for a home with a large yard that would be perfect for your dog. Totally makes sense. I went ahead and did some research for you and actually found 3 homes that fit what you’re looking for! It’s going to be a beautiful day on Saturday, how about we go check them out? How’s your afternoon look?”

Creating a script that acknowledges the info they gave you and shows them you’ve already done your research will HUGELY improve the odds they respond to you in a positive way.

You don’t want anything too long-winded or drawn-out here – just something short and sweet that shows them you’ve taken some initiative.

Step 3: Add Them To Your Newsletter To Keep Them Up To Date & Keep The Conversation Going!

If you don’t already have a newsletter, you can easily create a free one through Mailchimp.com. Here at ZIMA, we recommend Mailchimp, Drip.com, or ActiveCampaign. All three options give you the ability to create newsletters and contact lists that can help you organize all your leads and remain consistent when it comes to following up.

What’s worse than paying for Online leads that don’t answer the phone?

Not many things… Are you tired of dealing with crap leads? We are. We hate seeing our clients spend time calling to qualify leads… That’s not why you got into business… Is it?

We believe that your focus should be on the people’s side of things… That’s why our team has finally launched a Follow Up & Convert System that is completely done for you!

Lead follow-up takes WORK! Experts recommend that Realtors call their online leads within 5 minutes of receiving them… We know that’s not always possible, so, we do it for you in TWO!! That’s right within 2 minutes our team will call, greet and qualify your prospects.

“But what if they don’t answer?”

That’s actually pretty common & we expect it. People have lives, they have kids, families, and jobs… We know it gets busy. Not to worry, our team will contact your leads 20 times over the first 90 days to be sure we get things off on the right foot.

Trackability is extremely important. If you don’t, how are you to know what’s working vs what’s not? As marketers, we geek out on this. That’s why we’ve brought you this dashboard:

online leads dashboard

Learn what works in real-time.

We also know that it’s hard to create a good impression if our team doesn’t have great training & speak fluent English… All our follow-up members are U.S.-based 🙂.

You also get access to call, and SMS records so you know exactly how the magic went down.

Soooo… What does ZIMA really do for you??

Everything.

You don’t have to learn about ads, CRM integrations, website design, coding, copywriting, content creation, video editing, graphic design… None of it!

The only work you have to do is CLOSE DEALS.

online leads company

Tap the button below to book a free demo with our team to see how we can deliver qualified, exclusive leads for your business, so you can thrive in 2021 and beyond.

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Website Design: 4 Ways to Get More Leads and Sales From Your Website

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Website Design: 4 Ways To Get More Leads & Sales From Your Website

It’s no secret that the internet is a powerful tool. In fact, it’s been said to have the power to make or break a company. With so many companies fighting for customers these days, having a well-designed website matters more than ever before. Here are four ways you can design your website in order to increase leads and sales for your company.

1. Know Your Audience

It’s important to know who you’re talking to and what their needs are before designing anything. Without knowing your target customer, it can be difficult to create a website that speaks directly with them on an individual level. This will increase the likelihood of converting a prospect into a buyer by understanding what they need from your company in order for them to use it or buy something from you.

Having a professional copywriter work in tandem with your designer can help you create the best content that people will truly resonate with.

Start by asking yourself these questions:

  • What does my customer want from me? Make sure you mention the benefits they get, don’t just list your services/products!
  • Which of my products or services will benefit them the most? Is it very simple for your website visitors to navigate to the right places quickly?
  • What is their pain point, and how can I solve it with what I have available to offer?

2: Design With Conversion In Mind

Your website doesn’t just need to look pretty, it needs to turn visitors into buyers! By having a professional create a responsive, conversion-focused design, your website will surely pay for itself in no time.

Here’s how you can make your website convert better:

  • Make it clear what is offered and why people should care.
  • Include testimonials, social proof, awards, or case studies to help build trust with visitors.
  • Use images that show off your services/products in a professional way – make sure they look high quality!
  • Add video content for those who prefer visual information over text – try an explainer video for new visitors to get them started quickly and convert more easily. Video marketing provides detailed visuals plus audio narration which makes it easier for website viewers to know whether you have the right solution for their needs.
  • Make sure there’s a clear call to action on every page of your website! If you want people to enter their info or purchase something, make it as easy as a simple click.
  • Avoid super long forms. People are much less likely to submit a form if there are more than 3 or 4 questions, so make sure you’re only asking for the information you need to contact them.
  • When advertising or running a marketing campaign, create a landing page or sales funnel. A landing page is a simple 1-page website with no menu that helps people focus on your product/service without being able to click around and get lost.
  • Include your contact information at the bottom of every page in case people want to reach you with questions or comments. This is also a great place for social media buttons so they can connect with you on those platforms as well.
  • For blog posts, offer an opt-in box where readers have to give their email address before being able to download the post (or read it). You’ll get more subscribers that way too.
  • Don’t forget about mobile devices! Your website should be easily readable and navigable on any smartphone browser if you expect visitors using this device type to visit your site often. Most new websites are set up correctly by default but just make sure yours matches up when viewing from a mobile phone’s web browser.
  • Do keyword research to help your website include keywords that will tell Google & search engines to boost it to more people.

3: Connect Your Website With All Your Business Tools & Software

The purpose of a well-designed website is to generate more sales/leads, and ultimately make your life easier (as well as your website visitors’!)

Tools like Zapier.com allow you to connect thousands of different software tools to each other, so an insane level of automation is easily possible.

For example, when a visitor completes an online form on your website to request more information about the products or services you offer, Zapier can automatically send that person’s contact data (name and email) into a spreadsheet in Google Sheets or directly into your CRM! That way you don’t have to manually input those records one by one.

Another tool we use is Typeform, which is a nicer-looking form that can be fully customized to ask visitors/leads any questions you want in a way that doesn’t turn them off. We’ve seen conversion rates double and triple after using Typeform to generate leads compared to generic website forms.

4: Hire A Professional Web Design Company That Has Results-Driven Marketing Experience

By working with a web design company that also has experience with online advertising campaigns, you get the best of both worlds; a beautifully designed website that is ready to impress as well as generate impactful results for your business.

So maybe you’re wondering, why should I hire a web design company to create my website vs. using something like Squarespace or Wix?

Hiring An Agency vs. DIY With Squarespace, Wix, and other website builder platforms.

Well, there’s a huge difference between websites that are created with marketing in mind and those that aren’t or are templated.

I’ve seen it too many times: A client wants to save some money by setting up their own Squarespace or Wix site, but actually ends up paying more AND has to spend days (if not weeks) learning how to use the platform to get a good result.

Let’s Break Down Website Pricing…

Companies like Squarespace & Wix charge a monthly fee of at least $12/month, and that’s for the basic plan (which usually doesn’t include e-commerce functionality). Once you stop paying the monthly subscription (which is usually closer to $30/month), your website goes away. When you have a team build your website, there are minimal ongoing monthly fees which can save you money over the long run, and you’ll never lose access to your website.

A web design company will be able to guide you through every step of the process; from figuring out what features your website needs such as eCommerce functionality or integration with social media, to finding the right technology partner for you like Google Search Console.

The Best Web Design Company for Your Unique Business Needs

Whether you’re a small business or large corporation, chances are your website is an important part of building and maintaining relationships with customers

So if designing a beautiful, modern website is important for your business goals, let’s explore working together.

Schedule a call with our team now and we’ll be able to answer all of your questions, as well as give you a free quote with no hassles.

Ready To Chat With An Expert? Schedule A Free Demo!

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How To Generate Solar Leads And Increase Sales With Digital Marketing

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How To Generate Solar Leads And Increase Sales With Digital Marketing

Looking to generate more solar leads and increase sales, without having to cold call or knock doors? Or maybe you’re looking to empower your sales team with a consistent, reliable stream of exclusive solar leads?

This post provides solar lead generation advice for businesses that want to grow. Some of the topics covered in this post are how digital marketing can help generate more sales, why installation companies need a team managing their ads and website, and what makes online advertising so effective (scalable & trackable).

In this article, I’m going to break down exactly how you can take advantage of the most effective online marketing strategies to produce a consistent and reliable flow of solar leads right to your email inbox or phone.

Why Digital Marketing For Solar Companies Has Never Been As Effective As It Is Right Now

When solar panels and solar energy first became popular in the late 1970s, their cost was prohibitive. For this reason, marketing companies turned to television and print advertising as a means of generating leads for homeowners who were interested in solar power. The problem with those approaches is that they require huge budgets and are not scalable—meaning you have to spend more money every time you want to target an additional customer segment or location.

google solar leads

The Adoption Of Online Marketing For Solar Sales

Digital marketing & online ads offer scalability: Google Ads lets marketers effectively reach customers at all levels of interest without ever leaving home; Facebook offers users the ability to generate new leads organically by targeting people based on interests & demographics (i.e., demographics/interests).

How do solar companies generate leads?

Online solar lead generation tactics can be a great way to find new business. There are many different ways for businesses in the solar industry to generate leads, and it’s important that you have a reliable system in place before investing your time or money into any one tactic.

Most solar panel companies rely on door-to-door sales to break into new markets and provide a reliable way of making sales. This is a great way of reaching homeowners directly but requires a massive amount of undesirable labor and time spent.

Another common way for solar companies to generate leads is by direct mail, although that may not be the most effective tactic in this day and age. Direct mail usually requires a large up-front investment and is much harder to track compared to online advertising efforts.

Solar lead generation strategies can also include online ads like Facebook or Google Adwords campaigns that use advanced data targeting to find qualified buyers. Although this tactic is the most scalable and trackable method available, it also requires a vast array of skills to ensure the campaigns are profitable and worth running. This is why hiring experts to manage the process for you can get you to your sales goal much faster, as a lot of moving parts are involved when it comes to digital marketing such as building a conversion-focused website made to generate leads, creating advertising graphic designs, setting up and managing the ads, analyzing ad data to optimize, etc…)

solar lead generation

Is Buying Solar Leads Worth It?

Buying solar leads is one of the most effective ways to quickly generate more revenue for your company and grow faster. It’s cost-effective, scalable, and doesn’t require you to leave your home or office.

With online ads for residential solar systems, you’re able to get in touch with people that are already interested in solar, in comparison to having to “persuade” homeowners to listen to your sales pitch when they may not be ready to buy.

Here’s an example:

Let’s say you’re a door-to-door salesperson for a solar company, and you’re spending 8 hours a day knocking doors in neighborhoods making a couple of sales a day. The money might be great, but all of your time is spent walking around working in the sun talking to people you don’t know… How much is your time worth to you? With the help of online ads, you can reach MORE people in a day than it would be humanly possible to reach going door-to-door.

Are Solar Leads Worth It?

On average, let’s say a solar lead costs $50. If you can close 1/5 of those leads, that means you’d make a sale with $250 spent. Are your commissions on average more than $250? Most likely!

Now let’s take it further and say you’re paying a solar lead generation company to set everything up for you and manage the campaigns on a daily basis… Let’s say you have $2000 to invest into your ads, which will generate 40 leads at $50/lead… Once again, if you can close 1/5 prospects, you’d make 8 sales! Now multiply 8 times whatever your average commission is, and voila, you have your newfound business revenue! And the best part is that you can sit at home in your pajamas, or on your mega yacht in your birthday suit while these solar leads come straight to your phone.

How To Reach Thousands of People Interested In Renewable Energy Every Day

Think of your online ads like little digital versions of yourself, running around talking to hundreds or thousands of prospects in the comfort of their home about the benefits of solar panels for you! This way you only have to speak with them once they’ve filled out a form and expressed they’re interested!

Our 30-Day Solar Lead Generation Results

One of our clients received 79 leads in his first month and ended up closing 8 deals over the phone, which earned him more than double the cost of our marketing services back in the first 30 days! If you’re experienced at solar panel sales and have good conversion rates, there’s literally no reason you can’t do the same.

If you need help with solar energy lead generation, contact us today. We’ll work on a marketing plan that will give your company the best ROI and see great results from day one!

Our team of digital marketers knows how to profitable generate new residential solar customers from Facebook ads & Google ads, and we have the results and case studies to back it up. Start connecting with interested homeowners today!

How to get residential solar leads organically

So maybe you’re not ready to invest in online ads for your business… Here’s what you can do to start generating solar leads organically.

Organic social media posts can generate organic solar leads, however, this approach can be time-consuming, hard to track, and is not scalable.

Another way of generating qualified organic solar leads is by asking for or attracting referrals. This approach can be time-consuming as well and does not always produce a sufficient volume of leads since referrals are “random” and come in only when customers have a great experience.

Does SEO Work For Attracting Qualified Solar Leads?

One tactic worth mentioning is setting up an SEO-optimized website for your solar business. By creating valuable content for homeowners and positioning yourself or your company as a trusted authority in the local marketplace, over time your search traffic and inbound marketing visitors will grow. Creating an SEO-optimized website is a great long-term inbound marketing strategy for generating exclusive solar leads, but typically you won’t see results from your search marketing efforts for at least 6-12 months, unlike digital ads which you can turn on or off at any moment like a water faucet.

online solar leads company

How Much Do Quality Solar Leads Cost?

On average, a lead can cost anywhere from $40 to $100 depending on how effective your marketing team and campaigns are. Typically our team generates exclusive homeowner leads for under $50, which allows our customers to scale their business and get a great return on their marketing investment with us.

There are other platforms available online that can allow you to buy leads, however, you should be warned that sometimes these companies sell the same leads to other business owners as well. This is why we always set up customized, branded campaigns for our solar customers to ensure you’re only receiving exclusive, qualified solar leads.

How Do You Get Quality Solar Leads?

Looking for residential solar leads? We’re here to help. The first step is knowing the question you want to be answered before the lead even starts answering it! Here are a few questions that will increase sales:

  • What do I need in order to go solar for my home?
  • How much does going solar cost, all told?
  • Which type of solar panels should I choose – lease or cash purchase?
  • Is there any government assistance available for purchasing my own solar panels/systems (e.g., tax credits)?

Asking these four key questions in your ads has two major benefits: It helps potential customers understand their options better so they can make more informed decisions about what’s best for them. By invoking interest with your digital ads, homeowners will naturally look to you like the solar expert that can help them get the job done, resulting in a better lead.

How Does Our Solar Lead Generation Service Work?

First, we’ll schedule a quick 10-minute introduction call to understand your goals and determine if it’s a good fit to work together. We don’t work with just anyone, and we’re only looking for people that have a proven sales process and are ready to scale their business. We’re not looking for newbies that don’t know how to close – Our most successful partners and clients are experts in the solar industry and have a firm grasp on how to close the leads they receive to get the most out of our marketing efforts.

If we determine we’re a good fit, we’ll begin by creating a custom website or landing page for your company. This is where we will be sending all the online ad traffic to, to explain what you do in a way that generates their interest and compels them to speak with you as soon as possible. We will even set up text notifications to go to you the instant someone fills out your form so you can call and close the deal right away while the lead is still hot. When leads go through your landing page, you’ll receive their name, phone number, email address, zip code, why they’re interested in solar, budget, you name it! Our lead forms are fully customizable so we can ask consumers your choice of questions.

Our design team creates customized advertising graphics, animated videos, and other assets needed for a successful lead-gen campaign.

Once everything is created and approved by you, we launch the lead-gen ads in your local market and often our clients start receiving leads within the first 24 hours!

From there you’ll receive weekly or bi-weekly meetings with your dedicated account manager, who is there to keep a close eye on your campaigns and ensure we’re hitting your goals. We even provide a monthly PDF report detailing exactly how things are performing in a transparent way, also showing what we’re doing to increase lead volume and results moving forward.

Do I Need A CRM Tool?

If you’re using a CRM tool to manage your contacts and business, we can import your leads directly into it with our marketing integrations. If you’re not using a CRM (customer relationship management) tool, we will provide you with one to make tracking your solar energy leads easy.

solar leads

Conclusion

A lot of solar companies are trying to find new, creative ways to drive more leads and make sales. But if you’re looking for a way that’s proven time and time again, digital marketing is the answer. And it doesn’t have to be difficult or expensive! Let us handle your marketing so you can focus on running your business profitably and making money instead of wasting time with other strategies that don’t work. If you’re in the solar business and you’re ready to connect with customers ready to invest in renewable energy and get more homeowner leads in your service area, book a call with our team today to see how we can help get you generating those all-important solar leads as quickly as possible!

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Solar Leads Case Study: 8 Solar Sales In 30 Days From Online Ads

solar leads

Solar Leads Case study: 8 Solar Deals In 30 Days From Online Ads

Discover exactly how we helped a solar company generate profitable solar sales from our online marketing efforts.

3 Steps To Turning Solar Leads Into Customers

STEP 1 The first step in our results-driven project began with designing a high-converting website, designed to guide our visitors through the benefits of installing solar panels on their homes. After reading through our page, the button on our landing page took them to an interactive form that collected info on why they were interested in solar, as well as their contact information.

STEP 2 Second, our team created and launched targeted ads across platforms like Facebook, Google, & Instagram. Thanks to advanced targeting technology, our ads were served only to consumers who were actively researching solar panels and renewable energy products online within the last 90 days.

STEP 3 As soon as new leads came in from our ads, our professionally trained follow-up team qualified the leads via phone, text, email & voicemail and booked appointments (round-robin style) in the team’s calendar.

sales funnel strategy zima

Let's Break it Down

SOLAR LEADS GENERATED
79

NEW ONLINE SOLAR LEADS

Over the course of 30 days, we generated a total of 79 exclusive solar leads from Facebook, Instagram, and Google.
APPOINTMENTS BOOKED
With 79 leads generated, our follow up team booked 21 appointments. We were able to turn roughly 26% of our online leads into booked appointments.
21

BOOKED APPOINTMENTS

DEALS CLOSED
8

SOLAR DEALS CLOSED IN THE FIRST MONTH!

Out of 21 appointments booked, 8 solar panel transactions were closed! Scroll down to discover the ROI/return on investment...
RETURN ON INVESTMENT
TOTAL INVESTMENT: $6,000
SALES REP COMMISSIONS EARNED: $16,000

TOTAL PROFIT: $10,000
R.O.I. = 166.67%
166.67%

R.O.I. (RETURN ON INVESTMENT)

They Put $1 Dollar In And Got $2+ Back

If you're a solar sales pro, here's what you get when you hire ZIMA:

  • Fully managed online ads
  • EXCLUSIVE LEADS
  • POSITIVE R.O.I.

It’s 2021. Everybody (yes, even Grandma) is turning to their smartphones and computers to do research into residential solar panels. If you’re looking to grow your business and you’re equipped to handle a steady influx of qualified, exclusive solar leads, you will not regret scheduling a quick call with our team. Click the button below, pick a time that works for you, and let’s chat to see if we’re a good fit for each other. We’ll provide examples of successful work we’ve done in the past and help you understand how our service can help you reach your sales goals quicker.

SCHEDULE A CALL
digital Marketing Strategy

REAL ESTATE LEADS CASE STUDY – 7 Deals Closed – 300%+ R.O.I.

real estate leads case study

Real Estate Leads Case study

How a real estate team got 190 qualified buyer leads that turned into 7 closed deals from our unique lead generation + lead conversion system.

Our 3-Step Strategy

STEP 1 The first step in our results-driven project began with designing a high-converting website & branded videos designed to guide home buyers through the process of finding nearby homes that matched their wants & needs.

STEP 2 Second, our team created and launched targeted ads across platforms like Facebook, Google, YouTube & Instagram. Thanks to advanced targeting technology, our ads were served only to home buyers who were actively looking at homes online within the last 90 days.

STEP 3 As soon as new leads came in from our ads, our professionally trained follow-up team qualified the leads via phone, text, email & voicemail over a 90 day period and booked appointments (round-robin style) in the teams calendar. All they had to do was speak to the leads that were pre-qualified by our team.

sales funnel strategy zima

Here's An Example Of What Our Branded Videos Ads Look Like. When You Work With Us, We Produce UNLIMITED Branded Video Ads & Graphics For You! Yes, We Said unlimited.

Why Do We Love Video Marketing?

It's Engaging!

It Evokes Emotion!

It Educates!

Let's Break Down The Results

BUYER LEADS GENERATED
917

NEW ONLINE BUYER LEADS

We generated a total of 917 buyer leads from Facebook, Instagram, Google & YouTube.
LEADS PRE-QUALIFIED
With 917 leads generated, our follow up team booked 190 appointments with buyers who were ready to talk to a realtor about buying a home.
190

SERIOUS BUYER APPOINTMENTS BOOKED

DEALS CLOSED
7

DEALS CLOSED!

Out of 190 appointments booked, 7 transactions were closed! Our client made a huge return on investment - scroll down to see more!
RETURN ON INVESTMENT
The average home value in our clients location was $500,000.
7 Deals Closed = Approximately $105,000 In Commissions
ZIMA FEES: $4K/month x 3 months = $12,000
Ad Spend: $13,187
TOTAL SPEND: $25,187
TOTAL REVENUE: $105,000
R.O.I. = 316.88%
316.88%

R.O.I. (RETURN ON INVESTMENT)

For Every $1 Dollar Put In, $3+ Was Earned

If you're a real estate pro, here's what you get when you hire ZIMA:

  • DONE-FOR-YOU FOLLOW UP
  • BRANDED GRAPHICS
  • BRANDED VIDEOS
  • QUALIFIED LEADS
  • POSITIVE R.O.I.

It’s 2020. Everybody (yes, even Grandma) is turning to their smartphones and computers to find homes and get help with buying & selling their properties. If you’re looking to grow your business and you’re equipped to handle a steady influx of qualified, exclusive leads, schedule a quick call with our team by clicking the button below. Simply pick a time that works for you in the calendar and let’s chat to see if we’re a good fit for each other. We look forward to helping you take your business to new heights, as we’ve done for so many of our clients!

SCHEDULE STRATEGY SESSION
digital Marketing Strategy

Mortgage Leads Case Study: How A Team Closed 26 Deals From Our System In Just 3 Months

mortgage leads

Mortgage Leads Case study

How a team turned 842 mortgage leads into 26 closed deals from our system in just 3 months, earning a 120% return on investment

3 Steps To Turning Mortgage Leads Into Customers

STEP 1 The first step in our results-driven project began with designing a high-converting website, designed to guide our visitors through the process of finding suitable home loans based on their needs & situation. We did this by creating a user-friendly quiz.

STEP 2 Second, our team created and launched targeted ads across platforms like Facebook, Google, YouTube & Instagram. Thanks to advanced targeting technology, our ads were served only to consumers who were researching mortgage loans online within the last 90 days.

STEP 3 As soon as new leads came in from our ads, our professionally trained follow-up team qualified the leads via phone, text, email & voicemail over a 90 day period and booked appointments (round robin style) in the teams calendar.

sales funnel strategy zima

Let's Break it Down

MORTGAGE LEADS GENERATED
842

NEW ONLINE MORTGAGE LEADS

Over the course of 3 months, we generated a total of 842 mortgage leads from Facebook, Instagram, Google & YouTube.
APPOINTMENTS BOOKED
With 842 leads generated, our follow up team booked 96 appointments with QUALIFIED buyers. We were able to turn 11.5% of our online leads into booked appointments.
96

BOOKED APPOINTMENTS

DEALS CLOSED
26

MORTGAGE DEALS CLOSED!

Out of 96 appointments booked, 26 transactions were closed! Scroll down to discover the ROI/return on investment...
RETURN ON INVESTMENT
TOTAL REVENUE: $68,874
ZIMA FEES: $5K/month x 3 months = $15,000
AD SPEND: $2K/month x 3 months = $6,000
TOTAL PROFIT: $47,364
R.O.I. = 120.2%
120.2%

R.O.I. (RETURN ON INVESTMENT)

They Put $1 Dollar In, And Got $2+ Back

If you're a mortgage pro, here's what you get when you hire ZIMA:

  • DONE-FOR-YOU FOLLOW UP
  • QUALIFIED LEADS
  • POSITIVE R.O.I.

It’s 2020. Everybody (yes, even Grandma) is turning to their smartphones and computers to do research home loan info. If you’re looking to grow your business and you’re equipped to handle a steady influx of qualified, exclusive leads, you will not regret scheduling a quick call with our team. Click the button below, pick a time that works for you, and let’s chat to see if we’re a good fit for each other.

SCHEDULE STRATEGY SESSION
WATCH A DEMONSTRATION
digital Marketing Strategy
Get in touch
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contact@zimamarketing.com
ph: +1 (425) 225-3393

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