Paying for clicks to your website is a risk. Who knows if it'll pay off? It can feel like buying a lottery ticket. But it doesn’t have to. Plan for ad spend success by estimating a few key metrics. Don't gamble with your business. Know what kind of ROI you can expect.
Projected Monthly Budget
How much do you spend a month on digital ads? If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.
2000
100
50k
Expected CPC
How much are you willing to pay for a click? Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more. You can use the Google KeyWord Planner for help estimating your CPC for search ads.
On average, how valuable is a single customer? For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.
2500
100
100k
Lead to Customer Rate
What percentage of your leads turn into Customers? This is crtical to monitor. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads 10 Tips to align sales and marketing.
10
1
90
Results
Number of Clicks
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Number of Leads
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Cost-Per-Lead
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Value of a Lead
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Expected Revenue
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Expected Profit
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Return on Ad Spend
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Share your results
By just copying the URL for this page. It's yours and yours alone. If you'd like to start creating better ads for your customers, try running your ad campaigns through HubSpot.
