You can narrow down and target your audience based on location, demographics, interests and more. Sponsored ads are a great way to bring in new leads with the help of Facebook Ads Manager, LinkedIn and Google Ads Manager. If you worry about budget, you can get some ads started for as little as a couple dollars a day!
Organic social media can go hand in hand with sponsored ads. You can use organic social media to generate new leads by sharing your content, photos and videos on Facebook, Twitter and Instagram. Social media has become the biggest hub to connect people and products. Remember, “content is king”. Building your online social presence is an extremely cheap way to reach new customers and generate new leads.