As opposed to SEO and other long-term digital marketing strategies, paid advertising can generate results starting today. Think of digital ads like a faucet you can turn on or off anytime, giving you complete control over your flow of leads.

Say hello to ZIMA’s strategic, data-driven approach to digital advertising that enables you to maximize you advertising dollars. We believe in using A.I. and today’s consumer data to justify where your marketing budget should go.

We begin by testing up to hundreds of variables such as targeting (interests, demographics, behaviors), placement (Instagram vs. Facebook), graphic design (images), copywriting (storytelling) and more to gather data and discover which combinations are generating the best results.

Using cutting-edge automation tools and A.I. allows us discover the best targeting & creative strategy.