If a picture is worth a thousand words, imagine what a video would be. 51% of marketers claim video to be the form of content with the highest ROI. Marketers that incorporate video into their marketing strategy have reported a 49% faster revenue growth when compared with the ones that don’t.
In today’s technologically advanced world, people consume over 2.5 hours of video content, on average, every single day. According to NAR 2020 Generational Trends Report, agent personality and reputation hold their place among the top five factors that real estate clients (buyers and sellers) look for while deciding which realtor to go with.
And as a realtor, if you want to convert an ever-increasing number of your prospects into paying clients, there’s no better way to convey your personality and reputation than via video.
At Zima Marketing, we help brands build a rock-solid online presence with our out-of-the-world marketing services. At the same time, we help real estate agents convey their message and engage their audience by producing irresistible high-quality videos.
From conducting thorough market plus target audience research to building a conversion-focused video content strategy to producing results-driven real estate videos, we help realtors at each step of the way.
It doesn’t matter if your target audience involves solely real estate buyers or real estate sellers, or both; we’ll conduct thorough market and target audience research prior to building our content strategy.
Let’s give you a sneak peek of what some of our real estate video topics may look like.