ZIMA Marketing – Video + Advertising Agency

4 Reasons Realtors Should Incorporate Video Content into Their Marketing Efforts

“The play button is the most compelling call-to-action on the internet.”
– Michael Litt

86% of businesses claim video marketing to be one of the most effective and versatile marketing strategies in existence. 

93% of marketers who rely on video have reported that it’s one of the essential elements of their marketing strategy.

Trust me on this – marketers use video – like – all the time. 

Over 68% of marketers say that video marketing has a better ROI than Google Ads or any other marketing strategy out there.

And if the numbers are to be believed, the average Google Ads ROI stands at a GIGANTIC 200%. 

When done right, video marketing can help you:

  • Close more deals
  • Position yourself as an industry expert
  • Stand out from the competition
  • Reach out to high-ticket clients
  • Put your real estate business in hyper-growth mode 

Nearly 85% of real estate buyers and sellers have showcased their desire to work with realtors who use video as part of their marketing efforts.

So, now you’re probably wondering what’s so special about this marketing strategy? Why does it work as well as it does? And why should you invest your time and money in producing premier video content as part of your marketing efforts?

Don’t worry – I won’t leave you hanging.

Keep reading to understand the four reasons why it’s critical for realtors to incorporate video content into their marketing efforts.

4 Reasons Realtors Should Incorporate Video
Content into their Marketing Efforts

What’s so magical about video content? Let’s learn:

  • Consumers Prefer Video Content Over Other Content Formats
  • Human Brains are Hotwired to Consume Visual Content
  • Helps Build Trust
  • Helps Boost Search Engine Rankings

Consumers Prefer Video Content Over Other Content Formats

HubSpot – one of the leading CRM platforms – has reported that people prefer video content over other content formats. According to Statista, about 27.2% of internet users watch consume more than 10 hours of video content each week. 

Video content is engaging and, at the same time, easy to consume. Also, video makes it much easier for people to understand complex data concepts. 

In fact, some of the top social media platforms, including Facebook, Instagram, and LinkedIn, encourage users to share videos over text. 

Studies indicate that millennials continue to represent the largest share of home buyers worldwide. And according to a YouTube survey, more than half of Gen Z & Millennials find it extremely hard to live their everyday lives without video. 

This means – if you aren’t already using video content to reach out to your clients, explain your services, position yourself as an industry expert and buy or sell real estate, you’re already missing out on a lot.

Human Brains are Hotwired to Consume Visual Content

You’ll be shocked to know that 90% of information transmitted to our brains is visual. 

Almost every single piece of information we consume is visual. Let’s look at some mind-blowing numbers – which will literally blow your mind:

  • Our eyes can register about 36,000 visual messages each hour
  • Visuals are processed 60k times faster in the human brain than text
  • 40% of nerve fibers are linked to our retina

In short, our brains are hot-wired to consume visual content. That’s one of the reasons why we find video content to be easy to consume and comfortable. 

It doesn’t matter where you currently are what you’re doing – chances are that you’re already consuming video content – even at this moment. Whether you’re traveling or having your meal, the probability of video consumption is extremely high.

And that’s not just long-form video content I’m referring to. 

Platforms like TikTok and Instagram (Reels) have done a brilliant job at making people stick to their screens, all thanks to easy-to-consume short-form video content.

From highlighting your services to showcasing beautiful properties under your belt, you can produce and roll out both short and long-form video content to receive higher engagement and make as many of your prospects or clients book a call with you as possible.

Video Content Helps Build Trust

You’re reading this post. If you’ve been tuning into my content pieces regularly, you may have a clear picture of my face at the back of your mind. However, if you have recently started consuming content pieces rolled out by me – you may not have the slightest idea of who I am.

Even if I deliver the highest-quality content piece on the internet, you are just reading what’s in front of me. You may find it hard to trust me – if I don’t put my face in front of you.

In all my years as a marketer, one of the most important lessons I’ve learned is that face-to-face interactions are important. Putting your face in front of your audience will help you build trust and boost confidence. 

One such example is Dollar Shave Club’s “Our Blades are F****ing Great” video – where the founder of the company Michael Dublin used his humor to promote his brand and product. This stellar video piece has garnered 27+ million views to date, and you can click HERE to watch the video.

Consumers have claimed video content heavily influences their purchasing decisions. It helps them understand whether they can trust a brand or not.

Putting your face in your marketing videos and featuring your already-existing clients asking them to describe their experience in testimonial videos will help you build trust and position yourself as credible and authoritative.

Helps Boost Search Engine Rankings

Social media platforms like Instagram, Facebook, LinkedIn, and others love video content. And so does Google. While crawling your website, search engine crawlers don’t just scan the text. Instead, these crawlers will scan all the types of content you have up on your website.

Having videos on your landing page or other website sections will help you showcase that you are hell-bent on delivering value – which is a positive sign.

At the same time, videos keep people on websites for a longer period of time. Strategically placed video content will help you avoid immediate bounce-off – which will aid you with your SEO efforts. Video content will not impact your search engine rankings directly.

But – having video content as part of your marketing efforts and on your website will help you focus on search engine ranking signals.

Enrich Your Marketing Efforts with Video Marketing Today!

Let me present some video content ideas to skyrocket your marketing efforts:

  • Real Estate Bio Videos
  • Listing Image Tour Video
  • Walkthrough Videos
  • Day in the Life Videos
  • Ultimate Checklist/Guide Videos
  • Educational Videos 
  • Insights Videos

With the right strategy in place and systematic implementation, you can grow your real estate business at an exponential pace. 

So, what are you waiting for?

Tap into the power of video marketing today!

Take Your Business To The Next Level With Video

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