ZIMA Marketing – Video + Advertising Agency

Website Design: 4 Ways To Get More Leads & Sales From Your Website

It’s no secret that the internet is a powerful tool. In fact, it’s been said to have the power to make or break a company. With so many companies fighting for customers these days, having a well-designed website matters more than ever before. Here are four ways you can design your website in order to increase leads and sales for your company.

1. Know Your Audience

It’s important to know who you’re talking to and what their needs are before designing anything. Without knowing your target customer, it can be difficult to create a website that speaks directly with them on an individual level. This will increase the likelihood of converting a prospect into a buyer by understanding what they need from your company in order for them to use it or buy something from you.

Having a professional copywriter work in tandem with your designer can help you create the best content that people will truly resonate with.

Start by asking yourself these questions:

  • What does my customer want from me? Make sure you mention the benefits they get, don’t just list your services/products!
  • Which of my products or services will benefit them the most? Is it very simple for your website visitors to navigate to the right places quickly?
  • What is their pain point, and how can I solve it with what I have available to offer?

2: Design With Conversion In Mind

Your website doesn’t just need to look pretty, it needs to turn visitors into buyers! By having a professional create a responsive, conversion-focused design, your website will surely pay for itself in no time.

Here’s how you can make your website convert better:

  • Make it clear what is offered and why people should care.
  • Include testimonials, social proof, awards, or case studies to help build trust with visitors.
  • Use images that show off your services/products in a professional way – make sure they look high quality!
  • Add video content for those who prefer visual information over text – try an explainer video for new visitors to get them started quickly and convert more easily. Video marketing provides detailed visuals plus audio narration which makes it easier for website viewers to know whether you have the right solution for their needs.
  • Make sure there’s a clear call to action on every page of your website! If you want people to enter their info or purchase something, make it as easy as a simple click.
  • Avoid super long forms. People are much less likely to submit a form if there are more than 3 or 4 questions, so make sure you’re only asking for the information you need to contact them.
  • When advertising or running a marketing campaign, create a landing page or sales funnel. A landing page is a simple 1-page website with no menu that helps people focus on your product/service without being able to click around and get lost.
  • Include your contact information at the bottom of every page in case people want to reach you with questions or comments. This is also a great place for social media buttons so they can connect with you on those platforms as well.
  • For blog posts, offer an opt-in box where readers have to give their email address before being able to download the post (or read it). You’ll get more subscribers that way too.
  • Don’t forget about mobile devices! Your website should be easily readable and navigable on any smartphone browser if you expect visitors using this device type to visit your site often. Most new websites are set up correctly by default but just make sure yours matches up when viewing from a mobile phone’s web browser.
  • Do keyword research to help your website include keywords that will tell Google & search engines to boost it to more people.

3: Connect Your Website With All Your Business Tools & Software

The purpose of a well-designed website is to generate more sales/leads, and ultimately make your life easier (as well as your website visitors’!)

Tools like Zapier.com allow you to connect thousands of different software tools to each other, so an insane level of automation is easily possible.

For example, when a visitor completes an online form on your website to request more information about the products or services you offer, Zapier can automatically send that person’s contact data (name and email) into a spreadsheet in Google Sheets or directly into your CRM! That way you don’t have to manually input those records one by one.

Another tool we use is Typeform, which is a nicer-looking form that can be fully customized to ask visitors/leads any questions you want in a way that doesn’t turn them off. We’ve seen conversion rates double and triple after using Typeform to generate leads compared to generic website forms.

4: Hire A Professional Web Design Company That Has Results-Driven Marketing Experience

By working with a web design company that also has experience with online advertising campaigns, you get the best of both worlds; a beautifully designed website that is ready to impress as well as generate impactful results for your business.

So maybe you’re wondering, why should I hire a web design company to create my website vs. using something like Squarespace or Wix?

Hiring An Agency vs. DIY With Squarespace, Wix, and other website builder platforms.

Well, there’s a huge difference between websites that are created with marketing in mind and those that aren’t or are templated.

I’ve seen it too many times: A client wants to save some money by setting up their own Squarespace or Wix site, but actually ends up paying more AND has to spend days (if not weeks) learning how to use the platform to get a good result.

Let’s Break Down Website Pricing…

Companies like Squarespace & Wix charge a monthly fee of at least $12/month, and that’s for the basic plan (which usually doesn’t include e-commerce functionality). Once you stop paying the monthly subscription (which is usually closer to $30/month), your website goes away. When you have a team build your website, there are minimal ongoing monthly fees which can save you money over the long run, and you’ll never lose access to your website.

A web design company will be able to guide you through every step of the process; from figuring out what features your website needs such as eCommerce functionality or integration with social media, to finding the right technology partner for you like Google Search Console.

The Best Web Design Company for Your Unique Business Needs

Whether you’re a small business or large corporation, chances are your website is an important part of building and maintaining relationships with customers

So if designing a beautiful, modern website is important for your business goals, let’s explore working together.

Schedule a call with our team now and we’ll be able to answer all of your questions, as well as give you a free quote with no hassles.

Ready To Chat With An Expert? Schedule A Free Demo!

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